Over the last month, Charles Stross memorably called the online influence measurer Klout “the internet equivalent of herpes,” Rohn Miller of Social Media Today exhorted people to “Delete your Klout profile now,” John Scalzi lambasted it as “sad, and possibly evil,” the New York Times wrote about parents’ outrage when they discovered Klout was autogenerating accounts for minors, Flout caustically mocked them with the insincerest form of flattery, and perhaps most damning of all–it’s one thing to be controversial, another and far worse to be irrelevant–our own Alexia Tsotsis convincingly argued that “Nobody Gives A Damn About Your Klout Score.”
Why all the hate? Stross cites privacy violations, but it can’t be that alone which inspires such vitriol. As Mathew Ingram points out, “it’s hard to see why Klout should be criticized for collecting information about people based on their public web activity.” Scalzi gets more to the heart of things: “Klout exists to turn the entire Internet into a high school cafeteria, in which everyone is defined by the table at which they sit.” Oh noes! It’s an online popularity contest! Stone them!
Let me offer a different take: Klout, as flawed and clumsy as it is–and I’ll admit that in many ways it’s a terrible service–is an admirable pioneer, a first innovative step in an important direction.
While everyone is 
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