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Facebook has acquired location-based startup Gowalla, according to a report this evening by Laurie Segall on CNN Money. The terms of the deal haven’t been reported, and Gowalla declined to comment. Facebook says it doesn’t comment on rumor and speculation.
According to CNN’s report, the Gowalla team will be working on Facebook Timeline, with most of the team moving to Facebook’s Palo Alto headquarters and some remaining in Gowalla’s hometown of Austin, where Facebook has an office as well.
The location wars had a number of casualties. Some companies shut down, some sold off their remaining tech and talent. Others are still out there plugging away, but at this point, it seems clear that Foursquare won the all-important battle over the check-in. Even Facebook is slowly backing away from that particular space. Now the fun can really begin.
For a number of months, Gowalla was seen as the main competitor to Foursquare. Both launched at SXSW in 2009 and both got quick traction as check-in services. But Gowalla was always trying to do more. Their experience came from the virtual goods side of things, and they tried to weave that into the location space. But it never really worked. Perhaps they were trying to do too much in the nascent space.
Earlier today, location-based service Gowalla formally unveiled their new Check-In API. This is big news because it means third-party apps can write to Gowalla’s API for the first time. Looking over the documentation for this API reveals some interesting things. Notably, there are six “commandments” that Gowalla says developers should follow.
Behold, Gowalla’s 6 API Commandments:
In the battle of Foursquare versus Gowalla in the location space, Gowalla is often thought of as “the pretty one.” But Foursquare has been attempting to improve their look and feel recently with a number of changes. The latest comes today with new profile pages.
As you can see, the new user pages have a much cleaner design. Just as with the recently redesigned venue pages, Tips are now more clearly labeled and To-Dos are explained better. It seems clear that Foursquare is trying to move the service beyond the check-in and attempting to provide more utility to users with their other features.
As iPhone apps push out their updates to be compatible with the new iOS 4, most are focusing on adding simple fast app switching capabilities. Many are also giving their apps a quick new coat of polish to make them look a bit nicer on the new Retina display found on the iPhone 4. The location-based service Gowalla is focusing heavily on the latter.
Version 2.2 of Gowalla, which just went live in the App Store, is the first version of the app that is iOS 4 and iPhone 4-compatible. In the update notes, Gowalla, which has always been more design-oriented compared to its competitors, remarks on their excitement for the new Retina display:
Last month, Erick wrote a post calling for the creation of an open database of places. As location-based services continue to gain popularity, each of them is building up these massive databases of places themselves, and this is going to become an issue as services like Twitter and potentially Facebook attempt to federate all this data. And Erick is hardly alone in thinking about this — nearly all the companies involved in the space talk about such an idea enthusiastically, and regularly. Yet no one seems to be doing much about it just yet.
Back in March, I moderated a panel featuring key members of Foursquare, Gowalla, Loopt, Twitter, and Plancast. When I raised the idea of a unified place database, all seemed to be in agreement that it would be a good thing. Even when I brought up that their own place databases were a way to keep their users around, everyone seemed to think there were better ways to do that, and that the benefits of a unified place database would outweigh any costs. Foursquare co-founder Dennis Crowley reiterated that to Erick last month, saying that a “‘Facebook Connect of places’ would be amazing.“
Yesterday, AdAge ran a story that Facebook was preparing to roll out its first true location-based service (beyond its for-fun Presence thing). The story said that the social network was partnering with McDonald’s for a special Facebook app that would allow people to check-in to restaurants and get deals. But apps that use location to emulate Foursquare on Facebook have limited appeal. Much more interesting is what Facebook itself is planning to do with location. AdAge offered a little bit about that in their story, but didn’t go too deep.
Today, they have a new story that, to be honest, seems more like a recap of yesterday’s, but with less of a focus on McDonald’s. According to their sources, Facebook will start allowing users to update their status messages with their location as soon as late May — yes, a few weeks away.
What’s still not clear from all of this is if this location ability will be more like Foursquare or more like Twitter? What I mean by that is, Foursquare is predicated around the idea of checking-in to a specific venue (as are Gowalla, Loopt, and others). Twitter, meanwhile, allows you to tag a tweet with your location — not really a check-in. To me, this Facebook location system sounds more like the latter.
For the past few weeks I’ve been struggling. I’m addicted to all these location-based iPhone apps, but of the big ones, really only Loopt has had a native iPad app ready to go from the beginning. Today that changes with the launch of Gowalla’s iPad app.
As we first previewed a month ago, the app looks amazing. The main page is a giant Google Map, and on it you can see where your friends are nearby. Clicking on their faces reveals where they are — or where they were when they last checked in. And how long ago they checked-in at that location. There’s also a side menu (in landscape mode — or a pop-over menu in vertical) that shows the stream of all your friends’ check-ins. From here you can do some of the newer Gowalla functions such as comment on check-ins. And yes, of course, you can check-in yourself.
Location based apps and services are all the rage now, with Foursquare, Gowalla, Loopt, and Twitter leading the space. Startup ChoiceVendor has launched a location based iPhone app and service called MoPho.to that has a different twist. Instead of an emphasis on check-ins, MoPhoto is designed around the idea of capturing a photo. It’s “social photography” with geotagged photos enriched with metadata, comments, and likes. You can download the free app here.
Similar to Foursquare, Gowalla and others, MoPhoto is built around a free app and website. And the service currently allows you to tap into your social graph on Facebook. Here’s how it works. The app is essentially built around the camera, requiring you to first take a photo at an event or place (bar, restaurant, business, work etc). Once you take a photo, you can add a caption and you must pin the photo to a geographic place or event. Places are sources from GeoAPI (which was acquired by Twitter last year) and events are sourced from your Facebook events (although the app will eventually pull events from Last.fm and possibly Plancast). When you take a picture, you’ll be given a list of possible place or events near you according to your geolocation.
There is obviously a lot of excitement around the iPad. Kleiner Perkins is doubling its iFund to launch more companies around the new device. And everyone from existing iPhone app developers and media companies is rushing to create iPad versions of their apps. As the screenshots leaked to us below show, you can add Gowalla to that list. I’ve confirmed the screenshots are real with CEO Josh Williams.
But why would you want geo-location check-in app on a huge iPad. It’s bad enough to have to pull out your iPhone every time you enter a restaurant or some other public gathering place. Pulling out the iPad will be much more conspicuous.
Last week, I wrote about check-in fatigue. While there is a lot of excitement right now surrounding location-based apps, and particularly the ones where you “check-in” places, trying to use all of them can be exhausting, as I found out at SXSW. So what’s the solution? Do you just pick one and stick with it? You could, but there’s no guarantee that all of your friends will pick the same one as you. So the guys behind Brightkite have a better solution.
Check.in is an application that lets you check-in with multiple services at the same time. Or, as they put it, it’s “on check-in to rule them all.” While the team showed it to me briefly at SXSW (and CrunchGear got some video of it in action), they’ve actually given me access to it now to play around with. And I’m happy to report that it works great.
Right before the SXSW festival in Austin, Texas a couple weeks ago, some of you may have read about SimpleGeo’s awesome location data visualization tool called Vicarious.ly. The site showed location information coming in to SimpleGeo from Austin in realtime, and included elements such as Foursquare check-ins, Gowalla check-ins, geotagged pictures from Flickr, and geotagged tweets from Twitter. It was really interesting to watch in realtime, but it may be even more interesting in hindsight. Luckily, SimpleGeo has released a video to show the data over the span of just about a week (March 11 to March 17).
As you can see, Foursquare and Gowalla clearly dominate the data. This is in line with what we heard in the midst of the so-called “location war” between the two. It’s also kind of fun to watch the early hours of the morning when everyone is clearly asleep, and then watch as the data comes roaring back to life around 8 AM as festival-goers undoubtedly nursed hangovers to head to the convention center.
Now that SXSW is fully over, it’s time to start going over some of the data from the so-called Location War between Foursquare and Gowalla. The truth is that both saw an amazing surge in usage, and at least according to data I saw from one source, the two were neck and neck midway through the event (in terms of usage). Today, I asked them both to share some of their own internal recent data, seeing as both SXSW happened — and then both were featured in Apple’s App Store last week.
GigaOm posted some numbers earlier today, including that during the five days of SXSW (Interactive), Foursquare signed up 75,000 new users, to push them over 600,000 total. We got some other numbers from both Foursquare and Gowalla, as well.
I didn’t have the same problems at SXSW this year that some people did. Was it too crowded at some events? Sure. But there were plenty of alternative things to do. Did some of the keynotes bomb? Yes. But there were plenty of other things to listen to. Did AT&T fail? No. Actually, they did an awesome job keeping the network up. Instead, I had a problem of a different kind: check-in fatigue.
Seeing as location was this year’s Twitter at SXSW, and seeing as I write a lot about location, I wanted to try to use as many of the services as I could during the actual conference. I drastically underestimated how much work that would actually be.
Editor’s note: This post was written by Joe Stump, the co-founder of SimpleGeo, a geolocation infrastructure company. While much of the focus in location these days is on the front-end side of things, SimpleGeo focuses on the backend, allowing startups to very easily get started with geolocation. We asked Stump to weigh-in with his thoughts on the front-end side of things, and the general state of the emerging field.
There’s been a lot of coverage lately about the location “war” between Gowalla and Foursquare. Nobody is arguing that Gowalla and Foursquare aren’t, on some levels, competing, but I do think a lot of people are missing the big picture here. Which is the impending location gold rush.
My cofounder, Matt Galligan, and I firmly believe that location is in a similar position as social was in 2001 or so. By that I mean that, at the time, social was very nascent, but exciting as it gave us a whole new view of the data we consume every day. Over the course of almost 10 years we’ve seen social get baked into everything from photo sharing to financial tools. I think that location, similarly, gives us an interesting new view of our data.
As we noted a couple days ago, the so-called “Location War” was essentially an even match throughout the first few days of the SXSW festival in Austin, Texas. The services were in a dead-heat when it came to check-ins through Sunday, based on data we’d seen. But when it comes to tweets from the respective services, Foursquare, it seems, is dominating.
I had the service Trendrr send me some data for tweets being sent out with “4sq.com” and “gowal.la,” the short URLs for each service. As you can see in the graph above, while Gowalla has a much more steady stream of tweets sent to Twitter, Foursquare has huge spikes. In total, according to the Trendrr data, Foursquare is averaging about 500 Twitter posts per hour with peaks as high as 1,329 posts per hour. Gowalla is averaging about 100 posts per hour with a peak of 190 posts per hour.
The SXSW festival in Austin, Texas is currently ground zero for a war, the location war. While over a dozen services have launched new products or features around location, two still seem to stand above all others in terms of use here: Foursquare and Gowalla. Earlier today, Business Insider ran a report suggesting that Foursquare was dominating the battle — unfortunately, that’s simply not true.
In fact, Foursquare and Gowalla are basically in a statistical dead heat, at least in Austin. Multiple sources confirmed this information, and one actually showed me proof (which I was asked not to share). In other words, the war is still raging.
There’s been a lot of hoopla over the past couple of years about Twitter’s so-called “firehose.” Essentially, it’s an open stream of all their data that is provided to developers to use for third-party apps. Foursquare has a firehose of its own, but access to it has been on lock down. Today, for SXSW, Foursquare opened up its firehose a bit more.
Social Great, a service which tracks trending places in cities back on location data, has just gotten access to this firehose of data. This allows them to show in realtime the trending places throughout Austin, Texas, where SXSW is taking place. The service also pulls in data from Gowalla, Brightkite, and GraffitiGeo (Loopt).
A few days ago, we spotted Twitter’s initial roll out of a geolocation feature on its Website. It appeared that Twitter was testing the feature because it quickly turned it off. Last night, the feature went back on, and Twitter co-founder and CEO Biz Stone officially announced it.
While Twitter’s geolocation feature has been live through its API since last November, this is the first time Twitter has enabled geolocation on its site. To start Tweeting with your location attached, you need to enable the feature in your Twitter Account Settings. Once you’ve opted-in, you will be able to add your location information to all your Tweets or choose to add them to individual Tweets as you compose them. You can choose to share your exact location (your coordinates) or your neighborhood or town. 
The official Foursquare account just sent out a tweet letting everyone know that today is already the service’s biggest day ever. This is interesting since it’s actually the day before the SXSW conference kicks off in Austin, Texas.
According to the tweet, Foursquare broke 275,000 check-ins (the previous record, set last Friday) for the day “hours ago.” This means they’re very likely well past 300,000 now and perhaps even higher. To put that in some perspective, just a month ago, Foursquare set a record with 1.2 million check-ins for the entire week. And that was double was it was the month prior. At today’s rate, Foursquare would be doing well over 2 million check-ins a week.
Pelago knows that just about every location-based app in the world is seeking coverage right now just prior to SXSW where they will all battle Highlander-style. So they approached me with a pretty smart pitch: curing the “social rut.” What they mean by that is these days, despite the prevalence of social networks, people are actually less social than ever because they’re being roped into playing games like Farmville and Mafia Wars for hours on end. Sitting in their rooms. Alone.
While that may be a part of social networking (a rather large, hugely profitably part), it’s not really social. That’s why location-based networks excite me: they have the potential to bridge social networking with actual social activity. And that’s exactly how Pelago is positioning the latest version of its location-based app, Whrrl 3.
With SXSW starting Friday in Austin, Texas, every location-based service out there is right now finalizing updates that they hope will be the one that gets them used more than all the others. Loopt, is betting on events integration.
The latest version of the app, due to hit the App Store tomorrow will feature a new Pulse tab. Here you’ll find events populated from a ton of sources including the live music tracker SonicLiving (SXSW is first and foremost a music event, after all) and most notably, Facebook. This pre-population is important, because it means the events will already be in the system so users won’t have to do anything other than share it with friends, or check-in if they’re going. The feature also uses you current location to show which events are happening around you at any given moment that a lot of people are at.
Since its launch almost exactly a year ago, Foursquare’s website has largely had the same basic design. Tonight, it looks like that’s finally getting updated.
While it looks like the update is still in the process of rolling out to all the pages, Foursquare.com now clearly has new system-wide toolbars, a brand new sign-up page, as well as some new settings. You might also notice a new, name-only logo.
While it’s been clear for a while that Foursquare has been working on a site redesign, only in the past few days have signs started to show that it was coming. For example, a completely revamped History area showed up a few days ago, one allowing for venues to have categories as well as show which friends you checked-in with at places.
Tomorrow it will be exactly one month since the launch of Google Buzz. The song remains the same: it’s a mess. Normally, that wouldn’t bother me so much — after all, a lot of services are a mess — but Buzz has a lot of potential. But again, it’s been a month. I’m starting to wonder if it will ever reach that potential. I’m also starting to wonder if it shouldn’t have been introduced as something entirely different.
Despite its many annoyances, I’ve been using Buzz regularly over the past month (Gmail integration tends to shove it in your face and I hate unread counts). The one thing I keep coming back to is that Buzz on the iPhone and Android is pretty impressive. Specifically, the location functionality as run through the mobile web is impressive. In fact, that’s what I think Buzz should have started out as.
In November of last year, Gowalla finally extended its reach beyond its iPhone app with a version of its app that worked on the mobile web for Android (and the iPhone’s Safari browser). It was a pretty good web app but had some limitations, which founder Josh Williams accepted because his team was at work on a native app for Android as well. That wait is over.
While it’s not yet in the Android Market, Gowalla has released a very early beta version of the native Android app to its most dedicated users that patrol the company’s Get Satisfaction page. Williams posted about the new app a few days ago, and noted that “Technically, we are calling this beta release 0.1. We will release a more fully featured beta to the Marketplace before the end of the month.” Since it’s not in the Market yet, you can only get the app by visiting this static link — or by using your Android camera to scan one of the bar codes you can find in that Get Satisfaction thread.
Earlier today, I was ousted as the mayor of the Googleplex Patio on Foursquare. Turns out, it was this guy. KrazyDad was a man on a mission: to show the holes in Foursquare’s check-in based system. And boy did he.
To be clear, anyone who has used Foursquare quite a bit is likely well aware of these holes. For example, there is nothing to stop you from checking-in anywhere in the world you want except that it’s easier to do it at a venue close by that automatically shows up on your list. But this guy, KrazyDad, used Foursquare’s API and some scripts to do his dirty work. In the end, he had captured dozens of mayorships across a range of fake Foursquare accounts.
The check-in arms race continues to heat up. Foursquare has been working fast to secure its place on not only the iPhone, but also Android, Palm Pre, BlackBerry, and most recently, Windows Mobile. But rival Gowalla is working hard to get onto the other platforms as well. Recently, they launched a version that works on Android phones through the web browser — and a similar method is bringing it to BlackBerry phones as well.
While it’s not quite live yet, it will be “very soon,” founder Josh Williams tweeted today. He also noted that he’s currently using it, and it seems to work well. When it’s live, BlackBerry users will just have to direct their browser to m.gowalla.com.
When Loopt released its iPhone app alongside the App Store launch in 2008, it seemed to have everything going for it. Founder Sam Altman was given time on stage at WWDC to show off the app. It was featured prominently in the App Store for a while. And it was really one of the first hot location-based services. But then it cooled off, partially because the app needed to be open to update your location. And since the iPhone didn’t allow for third-party applications to run in the background, it was severely hamstrung. Meanwhile, a series of check-in based location apps that didn’t need to be open all the time came along and stole the location buzz. More importantly, they brought to light new business opportunities for local venues with the idea of location-based deals. Loopt’s new goal is to make a strong push for that.
As you can see in the deck we’ve obtained below, Loopt is working on yet another new product that is all about location-based deals. This deck is apparently making the rounds with a bunch of agencies and advertisers, as Loopt hopes to get them on board when they launch they app in a few months. The new app is called LooptCard. Clearly, from the deck it will run on the iPhone, but it should also work across all the major mobile platforms, we’re told. And these advertisers are being told that Loopt already has several retailers and venues on board with deals for when they launch.
Last week, we wrote about MyTown, an iPhone application created by Booyah already had 500,000 users. That was significant because the app, which is a location-based game, was already well ahead of rivals Foursquare and Gowalla in terms of users — and it gained all those in just one month. Today, brings an entirely new version of the app to the App Store, MyTown 2.0.
With this new release, MyTown is further differentiating itself from the Foursquares and Gowallas of the world. While those are about check-ins that revolve around social aspects, MyTown is much more of a straight-up game. In fact, the best way to think about it may be Monopoly for the real world.
When you think of the idea of “checking-in” at a venue in a mobile app, you likely think of Foursquare or Gowalla right now. The two gained significant momentum, funding, and users in the location space in 2009. But even with the growth, both services are still relatively small, neither much bigger than 200,000 users. That’s why much larger social networks like Facebook are perceived to be a potential risk to them. And one of those bigger networks has just entered the fray: Yelp.
With the latest version of its iPhone app (version 4) which will be released today in the App Store, Yelp is introducing a bunch of new features. But none is bigger than the new ability to check-in to venues. Considering there are some 1.25 million users of the Yelp iPhone app, with this update, Yelp will already become the largest network offering this functionality by far. And it’s not just check-ins. Yelp is also adding rewards for users who frequent certain venues, and a leaderboard. Yes, they’re also getting into the gaming element of location.
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